EU leaders race over outreach initiatives to anticipate AI rules

Luca Bertuzzi writes on June 5th, 2023 for

Top EU officials have set out several competing initiatives to engage with industry players and international partners before Europe’s new AI rulebook starts to bite.

Last week, Margrethe Vestager, the Executive Vice-President for the digital portfolio, told reporters at the exit of the high-level meeting of the EU-US Trade and Technology Council that she agreed with the US administration on the establishment of a Code of Conduct on generative AI.

Just a week earlier, Internal Market Commissioner Thierry Breton announced the establishment of an AI Pact with industry players following a meeting with Google’s CEO Sundar Pichai.

The two initiatives embody the historic rivalry between the two top EU officials, competing over who dictates the narrative under this Commission term’s ambitious political agenda. Symptomatically, both Commissioners’ offices rushed to arrange closed doors press briefings on Monday (5 June) to explain what’s what.

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Image credit: wirestock on Freepik.

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