Infusing Digital Responsibility into Your Organization

Authors: Tomoko Yokoi, Lazaros Goutas, Michael Wade, Nicholas Zahn, and Niniane Paeffgen

As societal expectations grow for the responsible use of digital technologies, firms that promote better practices will have a distinct advantage. Strengthening your organization’s digital responsibility can drive value creation, and brands regarded as more responsible will enjoy higher levels of stakeholder trust and loyalty. These businesses will sell more products and services, find it easier to recruit staff, and enjoy fruitful relationships with shareholders. Based on their ongoing research into digital transformations and in-depth studies of 12 large European firms who are active in digital responsibility, they share four best practices around digital responsibility to maximize business value and minimize resistance.

This article is published in Harvard Business Review. Please click on this link to read the full article.

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